While a news release can certainly help to early visibility, it's typically viewed as a managed narrative. The genuine effect on brand trust comes from earning press attention from respected news outlets. Objective reporting by journalists carries significantly greater authority than a self-promo

Deciding between to send out a press release or secure direct news features is a critical decision for any growing company . While a well-crafted press release can generate initial awareness, earning articles from known media sources often carries significantly greater credibility and reaches a w